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Even when a business seller and purchaser are familiar with one another, they may have different understandings about a deal's scope. To avoid misunderstandings, it’s critical to enter a written contract. Here are some key terms to consider.

  1. Give Me the Numbers – To independently affirm business revenue and profitability, require a third party financial audit. Request that seller certify the accuracy of its financial records, and include an offset or penalty for anything that’s proven false. Also, pay the purchase price in phases to allow time for reconciliation of any discrepancies that arise.

  2. What’s the Deal? Identify all business owners, and clearly outline what you’re buying from each of them. Include a listing of both real property like inventory, equipment and office supplies, as well as “intellectual property” such as brand names (trademarks), customer lists (trade secrets), marketing materials (copyrights), and inventions (patents).

  3. Who’s with Me? Will existing employees stay with the business? Unless under contract to remain, employees sometimes leave during a change in ownership. So, identify any key team members, and know their compensation and benefits structure. It may be wise to incent them to remain with the organization through a transition period.

  4. What’s my Downside? Require a detailed inventory of any outstanding business disputes, governmental inquiries, liens, taxes, accounts receivable and broker fees applicable to your deal. Make sure that the purchase agreement explains who will assume those costs and risks. Likewise, agree on a process for reconciling disputes between the buyer and seller.

  5. Cooperation and Non-competition – If the legacy business owner has favorable relationships with customers or vendors, require and incent them to assist in the transition. And, include an offset in the purchase price to account for customer attrition, so that you don’t pay for business that’s lost without any fault on your part. Finally, assure that the seller won’t compete with the business after your purchase.

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This article is jointly published in the May 2016 issue of the Gwinnett Citizen newspaper.

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JoAnn Holmes ("Jo") is the founder of HOLMES@LAW, LLC. She serves as Outside General Counsel to select, intimate management teams for midsize companies. Likewise, Jo provides strategic support for lean law departments.

Jo founded HOLMES@LAW to provide agile, result-driven legal solutions. Beyond risk management, we help identify opportunities. The firm's focus areas are business law and strategy, commercial contracts and global intellectual property management. We build long-term relationships as trusted collaborators, and our flexibility consistently yields great value for clients.

HOLMES@LAW is also committed to service work, including through supporting local schools and leadership groups, as well as domestic and international charities. Since its founding, the firm has dedicated more than 200 hours to community service.

Contact Us to discuss how we can work together for your business success. HOLMES@LAW - Your Business Ally™.

Holmes, How … about the Disclaimers?

Information shared by JoAnn Holmes and/or HOLMES@LAW, LLC ("We or Us") is for educational purposes only. It is not legal advice. Each situation is unique, so the information We share may not be relevant to your circumstance. Until you enter a formal engagement agreement with Us, We are not your legal counsel, and no attorney-client relationship exists. So, please do not share any confidential information with Us, and please only interact with Us if you agree to these ground rules. Thanks!

© 2016 HOLMES@LAW, LLC. All Rights Reserved.


technology intellectual property

Attorney JoAnn Holmes presented "Eureka! Now What? Protecting Business Intellectual Property and Innovation" to the Association of Black Engineers, Scientists and Technologists. The lively, interactive session centered on intellectual property ("IP") as core business assets, and included discussion of trademarks, trade dress, copyrights, trade secrets and patents. JoAnn taught about distinguishing employer owned IP, the impact of non-compete and non-solicitation agreements, independent contractor relationships, and IP licensing.

HOLMES@LAW, LLC - Your Business Ally™. We provide pragmatic, result-driven legal advice at outstanding value. Let's work together!

Updated: Feb 18, 2021


intellectual property trademark copyright trade secrets

Intellectual Property is the umbrella for brand names, logos, advertisements, songs, photos, software and inventions. Those innovations are valuable business assets. Here are a few tips to protect them.

1. Trademarks – The names, logos, slogans and hashtags that identify products and services are trademarks. iPhone, “Think Different” and the Apple logo are all examples.

HOLMES@LAW Tip: Conduct a clearance search BEFORE adopting a trademark. It’s much cheaper than defending a lawsuit, paying damages and rebranding your products and services after an infringement occurs.

2. Domain Names – Owning a trademark doesn’t automatically afford rights in a related domain name. For example, Delta Airlines and Delta Faucets can’t both own the www.Delta.com domain name. When choosing a mark, run a domain name search at the same time to help coordinate your marketing strategy.

HOLMES@LAW Tip: If the “dot com” domain name relating to your trademark isn’t available, try the website www.NameMesh.com. It generates dozens of different options by adding “inc” or “llc” at the end of a company name, including a hyphen between words, or getting creative with .biz, .info and other top level domain choices.

3. Copyrights – That song beat you just can’t seem to shake is protected as a copyright. So are books, movies, photographs, paintings and even software code. Copyrights afford legal protection for creative works.

HOLMES@LAW Tip: Even after paying for a creative work like a logo, photograph, product label, or a website design, you still don’t own that copyright. Although it may be counterintuitive, it’s necessary to enter a Copyright Assignment or Work for Hire agreement to legally transfer a copyright from the “creator” to you.

4. Trade Secrets – Customer lists, sales strategies, growth projections and even formulae are trade secrets. In other words, the confidential information that provides your business with a competitive advantage is a trade secret.

HOLMES@LAW Tip: Protect trade secrets through non-disclosure agreements BEFORE sharing confidential information. Also, include non-compete and non-solicitation terms in employment contracts to help reinforce your rights.

Like this post? Sign up for our newsletter.

We'll send you the good stuff right to your inbox!

______________

This article is jointly published in the May 2016 issue of the Gwinnett Citizen newspaper.

______________

JoAnn Holmes ("Jo") is the founder of HOLMES@LAW, LLC. She serves as Outside General Counsel to select, intimate management teams for midsize companies. Likewise, Jo provides strategic support for lean law departments.

Jo founded HOLMES@LAW to provide agile, result-driven legal solutions. Beyond risk management, we help identify opportunities. The firm's focus areas are business law and strategy, commercial contracts and global intellectual property management. We build long-term relationships as trusted collaborators, and our flexibility consistently yields great value for clients.

HOLMES@LAW is also committed to service work, including through supporting local schools and leadership groups, as well as domestic and international charities. Since its founding, the firm has dedicated more than 200 hours to community service.

Contact Us to discuss how we can work together for your business success. HOLMES@LAW - Your Business Ally™.

Holmes, How … about the Disclaimers?

Information shared by JoAnn Holmes and/or HOLMES@LAW, LLC ("We or Us") is for educational purposes only. It is not legal advice. Each situation is unique, so the information We share may not be relevant to your circumstance. Until you enter a formal engagement agreement with Us, We are not your legal counsel, and no attorney-client relationship exists. So, please do not share any confidential information with Us, and please only interact with Us if you agree to these ground rules. Thanks!

© 2016 HOLMES@LAW, LLC. All Rights Reserved.

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Material presented on this website is not professional advice.  It is intended for information purposes only. Communications with HOLMES@LAW, LLC do not reflect an attorney-client relationship, and information shared will not be treated as confidential, until a formal representation agreement is executed. 

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